Catalog Metadata
Marketing Cloud has no generic free-form tagging, so folder placement is the nearest equivalent.
Observability and Quality
Automatic rules. Prizm creates a not-null rule for required fields and a uniqueness rule for primary-key fields, suggests an email-format rule for email-type fields, and checks that Journey entry subscriber keys exist in All Subscribers. You can edit or disable any of them. Failing records are written to an Iceberg table, linked to the rule execution.
Criticality. Each Data Extension is scored from freshness, dependencies, volume, metadata and sensitivity, usage, key attributes, and structure. Data with no linked sends, automations, or journeys gets a neutral usage score.
Lineage
- Data Extension to Journey (entry source)
- Data Extension to Query Activity to Data Extension, from SQL text parsing of standard single-statement queries
- Automation activity chains (for example import, query, extract, send)
- Data Extension or List through a send definition to an email asset
Usage
Send, open, click, bounce, complaint, and unsubscribe history from Marketing Cloud Data Views (rolling 6-month retention), plus Automation run history and Journey entry, exit, and goal counts. Prizm captures it daily and uses it for criticality and popularity ranking. Automation Studio notifications are ingested and labeled by source.What Prizm Does Not Collect
Cost data, Advertising Studio, Interaction Studio and Personalization, Einstein scores and predictions, and Marketing Cloud Connect-synced Sales and Service objects.Next Steps
Setup
Create the Installed Package and connect Marketing Cloud.
FAQ
Common questions about the Salesforce Marketing connector.